Get a Nike golf shirt , said patent can be replaced by coach

Nike August 27 made ​​a series of patents, including patents have a golf shirt , according to Nike Inc. Nike said this patent to some extent replace the coach's job . Nike Inc. Nike said that not all the players in the field of golf needs a coach , and the golf shirt patented technology can improve the athlete's posture, improve athletic ability .

According to Bloomberg News , Nike Golf brand is Nike Inc. Nike maintain profit growth of 9% last year to focus on key brands, this year, Nike Inc. Nike Nike Golf brand for about 70 patents. According to the U.S. State Patent Office data , Nike Inc. Nike sportswear retail group is patented favorite group , since 2012 a total of 650 patent applications , while its competitors adidas AG (ETR: ADS) Adidas apply the same period the number of patents is only 30 .nike air max

In July this year , according to Golf Magazine Golf Digest website reported that the famous golfer Tiger Woods Tiger Woods and Nike Inc. Nike Group to renew the contract is the fourth time the two sides cooperate . In 1996 , Tiger Woods Tiger Woods $ 40 million endorsement Nike Nike five years, the 2001 's made ​​fee rose to $ 100 million , in 2006 the two sides once again renew the agreement expires this year , as this agreement , the two sides did not disclose the specific amount . Tiger Woods Tiger Woods agent Mark Steinberg told ESPN interview, said he was very satisfied with the cooperation with Nike Nike ,free run which is consistent with Tiger Woods Tiger Woods' career development . Nike Inc. Nike's golf division president Cindy Davis said in a statement Tiger Woods Tiger Woods is the brand's iconic athletes, Nike Golf 's growth and play a vital role . Tiger Woods Tiger Woods is the highest income golfer , 2012 revenue $ 86 million , of which $ 77 million is off revenues.

Nike Inc. Nike said the use of the patented technology will be more compact materials, enhance athletic ability to respond to transport athletes to correct posture while to reach the best state of motion , and this feature is typically golfer coaches watching athletes training or competition after doing the work . In addition to Nike Inc. Nike also said that the patent can greatly reduce the risk of injury .

Given Nike Inc. Nike has several patents and not all of the patent can be applied to the product , Nike Inc. Nike spokesperson Mary Remuzzi declined to say whether the use of the patented product manufactured and when listed .
According to the non- trendy Chinese network data , fiscal year 2013 Nike Inc. Nike Nike Golf 's revenue of about $ 600 million , the Group's full-year net profit of $ 2.49 billion , an increase of 9% , or $ 2.69 per share , an increase of 11% . Group's annual revenues of $ 25.31 billion , in fiscal year 2012 more than 8.5%. NIKE Brand achieved 11% revenue growth in all product categories in the Greater China region, with growth in all markets outside ; including wholesale channel revenue $ 18.4 billion , representing an increase of 8% in fiscal year 2012 , direct-to- consumer (Direct to Consumer , DTC) revenue grew 24% to $ 4.3 billion , same-store sales growth of 14%. Gross margin increased 10 basis points to 43.6% . As of May 31 , NIKE Brand DTC stores a total of 645 last year to 557 .