Air Force One and build enduring tribute to classic

NIKE familiar people know , there is a pair of shoes is a prestigious , precisely, is a whole series of shoes , that is Air Force One series. Storied history , beginning in 1982 , with the U.S. presidential plane , which is AIR FORCE 1 - the first-ever dual use basketball shoes NIKE AIR technology achievements . Disruptive cushioning conquered Moses Malone and Charles • • Barkley and other great NBA superstar , even indoors or on the street course combines hip-hop culture , the charm of it swept the world , everywhere. Today , AIR FORCE 1 players still adhere to a soft , resilient cushioning midsole and excellent design, and NIKE AIR technology has become the pinnacle of its strongest tidal shoes standing proudly backing .

Today to introduce to you this shoe is a shoe from Air Force One , the classic styling, we will let you put it down .

This paragraph NIKE AF1 DOWNTOWN PRM Air Force One men's sports shoes with simple white shoe body , highlighting the fresh movement of the wind, eye-catching golden SWOOSH logo , build exclusively for your attention sporty appearance .

NIKE AIR cushion AF1 family seems (air max)to have become a signature design , NIKE AF1 DOWNTOWN PRM Air Force One men's sneakers will keep this tradition and with perfect PHYLON in the end , soft, comfortable cushioning your feet in motion the best security is obtained .

NIKE Fuelband SE: new color smarter Nike released the second generation Fuelband2 sports bracelet

Nike to Fuelband 2 named Fuelband SE, compared to the previous generation have more color choices, but the theme is still black, new bright colors appear on the back , may be taken into the LED display striking degree. With new iPhone 5c seems fit new color , and you would like, this generation Fuelband still only connect iPhone, conference mentioned with 5S new M7 coprocessor , Fuelband SE have better motion tracking performance .

Some other improvements are , Fuelband SE waterproof bracelet is much better than before , the new Bluetooth 4.0 , an increase of sleep monitoring function, hand ring is also becoming more intelligent , which means that the device can recognize that you are really sports or just waving his arms . Fuelband supporting software on the phone also updated the new software more intuitive, more stylish design , social sharing features are renewed focus : You can give your own motion to tag and share to different social networking sites. However, no Nike iOS users can only use the software on Windows and Mac motion data will be synchronized to the Nike website . Stickers die young are most concerned about are the most wanted legendary heart rate tracing function is not implemented , or not open to third-party applications , is really nothing breakthrough.

NIKE PK ADIDAS

Adidas and Nike are the two people at the mouth relish sports brand . We tend to compare these two brands , at this time , Adidas and Nike PK, are also rising to new heights , for example, is now very popular wearable device.

Recently , Adidas announced that it will launch a new smart watches miCoach, for runners crowd , through the watch's screen , vibration and Bluetooth headsets provide feedback and coaching heart rate . It is noteworthy that on the same day , Nike has released its latest health tracking wristband Nike + FuelBand SE.

This is not only a contest between two major sports brand , which is the penetration of new technologies on the(air max) performance of traditional industries . In the IT technology can offer people a new way of life , Nike and Adidas have already begun a new exploration . In a growing number of "fast fashion" brands form a threat to them , when the sporting goods industry as a whole is shrinking , is the transformation of Nike and Adidas , as well as those who support them behind the scenes IT giants are hoping a new way , writing their new legend.

Whether or health wristbands smart watches , this is not the first time Nike and Adidas and IT -related products to try. Back in 2006 , the Nike CEO Mark Parker (Mark Parker) took over after Nike , Apple CEO Steve Jobs when he was told he said, " ( Nike ) should get rid of a bad product ." So there will be the year of cooperation between the two .

Early on, the Nike sports enthusiasts to provide Nike + iPod sports bag products , which can be exercise sessions, movement distance , and calories burned , etc. displayed on the iPod screen or broadcasting, and data synchronization via iTunes and sharing . In the same year , Nike tasted the sweetness of the official presentation of the Nike + concept , to continue to cooperate with Apple introduced the iPod can be coordinated with the use of jogging shoes Nike Plus, require joint use with the iPod Nano . Users in the bottom of the iPod after installing a receiving device , iPod can, through the receiving device and shoe sensor communicating. This innovative move was unexpected , because people did not expect , sports shoes and consumer electronics products can also be combined .

Adidas contrast becomes obscure . They were also introduced a high-tech sports shoes adiStar Fusion, Nike Plus with different products in addition Adidas have similar features , you can also sense the heart rate . In fact , if carefully back, the Adi attempts in this regard than the Nike still morning one year. adiStar Fusion technology is their second paragraph of sports products , in 2005 launched the first product called the Adidas 1 , can take advantage of the terrain and gait sensor analysis , and then use a motor-driven system , adjust elastic pad height. But, when people 's eyes, has all been a combination of the Nike + Apple attracts over.

In the mobile intelligent terminal occupied people's work and life , the Nike Sport seize the opportunity to launch the application Nike + Running. This is known as "Let's run more fun ," the APP, initially only supports iOS, Android platform later landed its GPS-based positioning and running mileage calculation features make it quickly captured a large number of activists, but also took the opportunity to once again weighed on a the Adidas . Because of these positive attempt Nike in the year "Fast Company" named the world's top 50 innovative companies , Nike ranks first , and even Amazon and Square is not its opponent.

The face of this scene, worried about is not just Adi , as Apple's old rival , Samsung has also been tempted , once they have chosen to fight against . March 2008 , miCoach F110 music phone sports available, which not only can play music , but also to record fitness information . However, this product did not reach their desired effect.

Subsequently, Adi began efforts to build a system with rival Nike , miCoach products came into being , this series of APP application includes miCoach mobile, miCoach Football, miCoach Running. Although Nike launched late than many, but Adi soon got this new platform , including professional athletes , including the affirmation of all walks of life , hit back at Nike's provocation.

From the beginning of last year , the two companies together intense technological competition again . Nike released in February last year, motor function Fuelband bracelet, Adidas ClimaCool April on to post breeze series of running shoes , with the mobile game APP " Amazing Race ice " as a response ; Nike June and navigation products supplier TomTom GPS-enabled collaboration sports watch , Adidas Adizero series intelligent through sneakers market to attract fans ......

"Nike and Adidas , is not the traditional sense of the sporting goods company, and they passed these products has gradually transformed into a technology company ," an IT observer of the IT Business News Network reporter said, now for the general user's smart watches, in fact, highlights the manufacturers remain vague idea , with " you out I have a" blind psychology. But for campaigners wearable device is different, their goals are more precise and clear , but also pulled into the sports science and adolescents in the distance.

This also allows more technology enterprises involved. March this year , Google launched at SXSW conference can measure a wearer exercise Adidas shoes , these shoes is not the biggest highlight of motion measurement , but rather the shoes can "speak" and were integrated with Google+ . Although Google and Adidas did not formally cooperate , but the move , or you can see Google in the glasses outside , far behind in the field of wearable devices in Apple's psychology.

In addition, when the end of last month , Nokia has also launched a collaboration with Adidas first Window Phone 8 version of the miCoach applications, but also for the Lumia devices to provide additional functionality, including integrated Nokia Maps Here music and to support the GPS location tracking.

"This is normal ," said observers say , IT industry will be more integration with the traditional industries , "like Google , Nokia, and they also need a new user ."

Push the latest boots Nike CR7 Twinkling Star Tribute C Lo maneuvering pattern

Nike 's latest "Assassin " series of boots designed to highlight the world 's greatest players - Cristiano Ronaldo maneuvering speed and visual impact. Decorated with the Star pattern Nike Mercurial IX CR7 CR7 boots and 2013 exclusive series from the unique style of the Portuguese star is inspired .

Nike Football category Deco design director Dennis Popovich recalls: "We were watching a game, when Cristiano Ronaldo scored a free kick again after commentator said ' he is really from this planet do ? '(air max) home, we began pondering his playing style , he is like a celestial exudes infinite energy , like a supernova in the universe , which is our source of inspiration . "

" A most shining star Cristiano Ronaldo embodies the style of play , speed, and he did not limit performance, as the vastness of the galaxy in general. Cristiano Ronaldo 's performance on the pitch it makes us feel endless we follow this direction , is committed to the use of unexpected color to create a very stylish high-end boots , " Popovich said Deco .

The Mercurial IX battle footwear body is decorated with the Star pattern digital printing , including a group of seven stars, patterns, and Cristiano Ronaldo wearing the 7th jersey complement each other. Printed with a starry sky pattern decorated with silver spots and bright blue chrome edge Nike logo side by side columns.

" The cooperation and Nike is really great ,(free run) I'm sure Nike has adopted my thoughts and I made out of the best football shoes," Cristiano Ronaldo said, " removal performance , the ability to create such a on behalf of my personality and way of playing soccer shoes is a cool thing , this is a very special relationship . "

The first time since its inception 10 years ago , "Assassin " series always eye-catching boots . Bold design of the " Assassin " series of lightweight boots with innovative designs and dazzling colors, so the best players in the game sacrifice performance to attract everyone's attention .

Superb level of technology in today's fast-paced game, the straight-line speed and extraordinary ability is only part of the players technical capabilities . The performance of innovation and rapid integration of the lightweight Nike Mercurial IX to this tradition to new heights. It can help players in the high-speed movement freely Sharp , change direction, and thus defeat the opponent.

Dirk Popovich said: " commentator who is right, Cristiano Ronaldo 'does not belong to this planet ' , this is precisely the release of boots this tribute ."

CR7 Series

From the field of absolute rule , the scene under the cool , Nike Sportswear launched this campaign classic series, inspired by the world's greatest players of Cristiano Ronaldo 's legendary style. Never-ending pursuit of the ultimate skills , and strive to perfect performance off the court , CR7 series is also from which, for the players to bring a complete style. Interpretation of fashion design with performance , CR7 series with multiple functions , comfort, added protection element but does not affect the style.

By Cristiano Ronaldo inspired superstar status , CR7 series this time also launched a series of jackets, including butter -colored CR7 Leather Track Jacket ( cortex zipper collar jacket ) , antifouling CR7 Saturday Jacket, CR7 Reversible Jacket ( double face jackets ) , and two CR7 T -shirt, so that athletes do not have to worry about the weather , enjoy the ride in the sports arena , while maintaining their own style.

Conquer the wilderness Nike Zoom Terra Kiger

Cross country running shoes because there are challenges in rough terrain , beautiful environment full of fun to explore , so more and more people are beginning to participate , and even fell in love with the sport , and cross-country running complex because of the terrain , in the process of running a certain dangerous, so you need a pair that allows you to conquer the road , high-performance off-road running shoes today, our protagonist is a pair of Nike Zoom Terra Kiger born as trail running shoes , Nike Zoom Terra Kiger 's name comes from a process called Kiger Mustang Mustang , this horse because of its endurance , agility and vigorous pace and famous, but exactly how its performance , let us wait and see.

Uppers Performance

Nike Zoom Terra Kiger vamp with a large area of the fabric and dynamic fly line , this point and like the previous LunarGlide 4 , while on the feet, Xiao Bian also felt the same with the LunarGlide 4 comfort, soft fabric material and lightweight , the shoes can ensure excellent ventilation performance, fasten shoelaces , shoelaces connected with fly line can be well wrapped feet , this parcel feel very comfortable , like socks and feet together like two for one , Nike Zoom Terra Kiger experience with the traditional running shoe uppers and not much difference.

Cushioning

In the heel Nike Zoom Terra Kiger , we saw a familiar Zoom Air cushion , dressed in the actual process, because in the end use of a molded midsole foam cushioning with a certain role, but also undermine some of Zoom Air feelings, (free run)so Xiaobian did not feel too strongly rebounding feeling of Zoom Air , but stepped foreign body , Zoom Air Jiaogan apparent, strong resilience can let you in on the rugged mountain Rulvpingdi to protect the feet from injury .

Affixed to the performance

Affixed to sex is very important for off-road running shoes , trail running because the terrain is more complex, so whatever you choose what kind of pavement, the judgment of the foot for the road is extremely important, if in the end design was too heavy, so the foot can not be first time to feel the ground , greatly increase the chances of injury . This pair of Nike Zoom Terra Kiger height difference is only in the bottom 4 mm, in the actual wearing extremely affixed to the heel of the rounded design , can handle complex varied terrain , natural movement of the foot fitting , together with similar professional running shoes spikes designed grip strong performance.

Grip

We have just said , Nike Zoom Terra Kiger 's heel shoes with similar professional projection design, which can be played in complex terrain strong grip , while the center of abrasion rubber outsole is sticky rubber, can help the wearer in wet mud on the ground and still has a strong friction , (air max 2013)in the evaluation , Xiao Bian feel sticky rubber on smooth gravel road grip is still strong , even after wading in a simple , Nike Zoom Terra Kiger still can guarantee that the wearer will not slip injured.

Nike Zoom Terra Kiger As a pair of high-performance off-road running shoes , inspired by the Oregon trail and rugged terrain east , where not only is the Nike headquarters , or the Nike co-founder Bill Bowerman 's birthplace, a unique geographical advantage created this can conquer all-terrain Nike Zoom Terra Kiger.

Nike Target 2017 fiscal year exceeded $ 36 billion revenue

The world's largest sporting goods manufacturer Nike Inc. Nike Group for the first time after two years on investor conference announced the four-year plan .

Nike Inc. Nike Group expects fiscal year 2015 revenue will reach the upper limit of the target had $ 30 billion , compared with fiscal 2013 total revenue of $ 25.31 billion increased 19 %, while in the 2017 fiscal year, the Group's target revenue will grow to $ 36 billion .（air max)

Nike Brand Nike brand is expected to be available in all markets , product categories and business will grow with the specific aim of the clothing category fiscal 2017 revenues increased from $ 7.5 billion to $ 10 billion , women's sports business revenue increased from $ 4,000,000,000 to $ 7,000,000,000 , a direct -to-consumer e-commerce revenues increased from $ 550,000,000 to $ 2,000,000,000 .

From a regional perspective, although Nike Inc. Nike Group has recently experienced a bottleneck in China , but China still regards as key development market. Nike Inc. Nike President and CEO Mark Parker told The Associated Press , said: " China is in restart mode, but we are very focused on the current status of the acquired advantages and she is still one of our engine of growth ." Group Greater China is expected to return to growth path , since the 2014-2017 fiscal year revenue growth will be in the low double-digit levels, while other emerging markets is expected to reach the double-digit annual growth .

In North America and Western Europe and other developed markets, the Group predict these regions will achieve high single-digit revenue growth , and particularly in North America and Western forecast fiscal 2017 revenue will exceed $ 14 billion and $ 6 billion .

Released at the end of September the first quarter of fiscal 2014 earnings report , Nike Inc. Nike Group, said the first quarter sales totaled $ 6.97 billion , slightly higher than the average analyst estimate of $ 6.96 billion , representing an increase of 7.7 %, with sales in North America achieve 9% growth , sales increased to $ 3.135 billion , while sales rose 8% in Western Europe rose to $ 1.301 billion , Eastern and Central Europe recorded a 10% increase. Chinese sales continue to drag on performance of the Group , subject to inventory is too high and competitive impact of a quarter, sales fell 3% to $ 574 million , but the NIKE NIKE Brand President Trevor Edwards said that Chinese import stores same-store sales increase of over 20%.

By brand , NIKE brand sales were $ 6.468 billion , an increase of 7% , compared to $ 6.067 billion , Converse Converse significant increase in sales of 16% to $ 494 million , Nike Inc. Nike Group, said Mark Parker , President and CEO the future will continue to seek to expand Converse Converse Direct channels .

Group's first quarter net profit of $ 780 million , $ 567 million over last year, an increase of 37.6% , diluted earnings per share of $ 0.86 , better than analysts' average forecast $ 0.78 , compared to earnings per share of $ 0.63 ; gross profit margin increased 120 basis points to 44.9% .