Nike Target 2017 fiscal year exceeded $ 36 billion revenue

The world's largest sporting goods manufacturer Nike Inc. Nike Group for the first time after two years on investor conference announced the four-year plan .

Nike Inc. Nike Group expects fiscal year 2015 revenue will reach the upper limit of the target had $ 30 billion , compared with fiscal 2013 total revenue of $ 25.31 billion increased 19 %, while in the 2017 fiscal year, the Group's target revenue will grow to $ 36 billion .（air max)

Nike Brand Nike brand is expected to be available in all markets , product categories and business will grow with the specific aim of the clothing category fiscal 2017 revenues increased from $ 7.5 billion to $ 10 billion , women's sports business revenue increased from $ 4,000,000,000 to $ 7,000,000,000 , a direct -to-consumer e-commerce revenues increased from $ 550,000,000 to $ 2,000,000,000 .

From a regional perspective, although Nike Inc. Nike Group has recently experienced a bottleneck in China , but China still regards as key development market. Nike Inc. Nike President and CEO Mark Parker told The Associated Press , said: " China is in restart mode, but we are very focused on the current status of the acquired advantages and she is still one of our engine of growth ." Group Greater China is expected to return to growth path , since the 2014-2017 fiscal year revenue growth will be in the low double-digit levels, while other emerging markets is expected to reach the double-digit annual growth .

In North America and Western Europe and other developed markets, the Group predict these regions will achieve high single-digit revenue growth , and particularly in North America and Western forecast fiscal 2017 revenue will exceed $ 14 billion and $ 6 billion .

Released at the end of September the first quarter of fiscal 2014 earnings report , Nike Inc. Nike Group, said the first quarter sales totaled $ 6.97 billion , slightly higher than the average analyst estimate of $ 6.96 billion , representing an increase of 7.7 %, with sales in North America achieve 9% growth , sales increased to $ 3.135 billion , while sales rose 8% in Western Europe rose to $ 1.301 billion , Eastern and Central Europe recorded a 10% increase. Chinese sales continue to drag on performance of the Group , subject to inventory is too high and competitive impact of a quarter, sales fell 3% to $ 574 million , but the NIKE NIKE Brand President Trevor Edwards said that Chinese import stores same-store sales increase of over 20%.

By brand , NIKE brand sales were $ 6.468 billion , an increase of 7% , compared to $ 6.067 billion , Converse Converse significant increase in sales of 16% to $ 494 million , Nike Inc. Nike Group, said Mark Parker , President and CEO the future will continue to seek to expand Converse Converse Direct channels .

Group's first quarter net profit of $ 780 million , $ 567 million over last year, an increase of 37.6% , diluted earnings per share of $ 0.86 , better than analysts' average forecast $ 0.78 , compared to earnings per share of $ 0.63 ; gross profit margin increased 120 basis points to 44.9% .