NIKE PK ADIDAS

Adidas and Nike are the two people at the mouth relish sports brand . We tend to compare these two brands , at this time , Adidas and Nike PK, are also rising to new heights , for example, is now very popular wearable device.

Recently , Adidas announced that it will launch a new smart watches miCoach, for runners crowd , through the watch's screen , vibration and Bluetooth headsets provide feedback and coaching heart rate . It is noteworthy that on the same day , Nike has released its latest health tracking wristband Nike + FuelBand SE.

This is not only a contest between two major sports brand , which is the penetration of new technologies on the(air max) performance of traditional industries . In the IT technology can offer people a new way of life , Nike and Adidas have already begun a new exploration . In a growing number of "fast fashion" brands form a threat to them , when the sporting goods industry as a whole is shrinking , is the transformation of Nike and Adidas , as well as those who support them behind the scenes IT giants are hoping a new way , writing their new legend.

Whether or health wristbands smart watches , this is not the first time Nike and Adidas and IT -related products to try. Back in 2006 , the Nike CEO Mark Parker (Mark Parker) took over after Nike , Apple CEO Steve Jobs when he was told he said, " ( Nike ) should get rid of a bad product ." So there will be the year of cooperation between the two .

Early on, the Nike sports enthusiasts to provide Nike + iPod sports bag products , which can be exercise sessions, movement distance , and calories burned , etc. displayed on the iPod screen or broadcasting, and data synchronization via iTunes and sharing . In the same year , Nike tasted the sweetness of the official presentation of the Nike + concept , to continue to cooperate with Apple introduced the iPod can be coordinated with the use of jogging shoes Nike Plus, require joint use with the iPod Nano . Users in the bottom of the iPod after installing a receiving device , iPod can, through the receiving device and shoe sensor communicating. This innovative move was unexpected , because people did not expect , sports shoes and consumer electronics products can also be combined .

Adidas contrast becomes obscure . They were also introduced a high-tech sports shoes adiStar Fusion, Nike Plus with different products in addition Adidas have similar features , you can also sense the heart rate . In fact , if carefully back, the Adi attempts in this regard than the Nike still morning one year. adiStar Fusion technology is their second paragraph of sports products , in 2005 launched the first product called the Adidas 1 , can take advantage of the terrain and gait sensor analysis , and then use a motor-driven system , adjust elastic pad height. But, when people 's eyes, has all been a combination of the Nike + Apple attracts over.

In the mobile intelligent terminal occupied people's work and life , the Nike Sport seize the opportunity to launch the application Nike + Running. This is known as "Let's run more fun ," the APP, initially only supports iOS, Android platform later landed its GPS-based positioning and running mileage calculation features make it quickly captured a large number of activists, but also took the opportunity to once again weighed on a the Adidas . Because of these positive attempt Nike in the year "Fast Company" named the world's top 50 innovative companies , Nike ranks first , and even Amazon and Square is not its opponent.

The face of this scene, worried about is not just Adi , as Apple's old rival , Samsung has also been tempted , once they have chosen to fight against . March 2008 , miCoach F110 music phone sports available, which not only can play music , but also to record fitness information . However, this product did not reach their desired effect.

Subsequently, Adi began efforts to build a system with rival Nike , miCoach products came into being , this series of APP application includes miCoach mobile, miCoach Football, miCoach Running. Although Nike launched late than many, but Adi soon got this new platform , including professional athletes , including the affirmation of all walks of life , hit back at Nike's provocation.

From the beginning of last year , the two companies together intense technological competition again . Nike released in February last year, motor function Fuelband bracelet, Adidas ClimaCool April on to post breeze series of running shoes , with the mobile game APP " Amazing Race ice " as a response ; Nike June and navigation products supplier TomTom GPS-enabled collaboration sports watch , Adidas Adizero series intelligent through sneakers market to attract fans ......

"Nike and Adidas , is not the traditional sense of the sporting goods company, and they passed these products has gradually transformed into a technology company ," an IT observer of the IT Business News Network reporter said, now for the general user's smart watches, in fact, highlights the manufacturers remain vague idea , with " you out I have a" blind psychology. But for campaigners wearable device is different, their goals are more precise and clear , but also pulled into the sports science and adolescents in the distance.

This also allows more technology enterprises involved. March this year , Google launched at SXSW conference can measure a wearer exercise Adidas shoes , these shoes is not the biggest highlight of motion measurement , but rather the shoes can "speak" and were integrated with Google+ . Although Google and Adidas did not formally cooperate , but the move , or you can see Google in the glasses outside , far behind in the field of wearable devices in Apple's psychology.

In addition, when the end of last month , Nokia has also launched a collaboration with Adidas first Window Phone 8 version of the miCoach applications, but also for the Lumia devices to provide additional functionality, including integrated Nokia Maps Here music and to support the GPS location tracking.

"This is normal ," said observers say , IT industry will be more integration with the traditional industries , "like Google , Nokia, and they also need a new user ."